How to be a Freelance Logo Designer
It is hard to imagine a world without Logos now. Did you know that VAIO actually denotes an analogue signal wave and the binary ‘1 and 0’. The sometimes-simple sometimes-snazzy symbols, which connote an organisation or product, or even a sport team, are all around us. As Logo designer, individuals, organisations, celebrities, and in some cases even governments might have a use for your talents. Let’s not jump the gun however and get to it.
Logo Design is one of the sub fields of Graphic design and thus most Freelance Logo Designer know about other forms of Graphic design, know about, not are expert at, to reiterate. Your area or prospective area of expertise is probably Logo Design. Logo Design, like its parent field is a well-paid and challenging field. It offers a comfortable life and even freelance offers a decent remuneration
Job Duties for Freelance Logo Designer
Freelance Logo Designer need to have a blend of creativity and analytical thinking. I.e. the balance of these two mindsets is crucial. Freelance Logo designer usually work alone or as a part of a team in conventional office settings. However, as a freelancer you will need to liaise with the marketing teams, product teams and executives, and be able to work independently. It is important to gain a real time perspective and encompass the strategic ideals of an organisation, to create the perfect logo.
Some of your job duties as a Logo designer may include:
Continually liaising with clients and managers to determine the objectives and requirements of the job
- Create typographically astute and aesthetically pleasing logos
- Accurately interpreting the client’s business needs and develop suitable concepts
- Creating design briefs using data through research, and creating concepts
- Working with a wide range of media like Photography and CAD
- Demonstrating illustrative skills with rough sketches
- Developing interactive design
- Liaising with other on-site or remote teams
- Being able to work independently
There are many skills that you must develop and or hone to be able to land some decent freelance projects. Many of you may already know how to use platforms like Dreamweaver, and have developed good typographical skills, but remember that the ones with the cash, created the best logos, the ones we cannot forget like IBM or Apple. If you wish to count yourself among the latter bunch of elite logo designers, here are some skills that are the cornerstones of the industry.
- Design Skills
- Adobe Skills
- Free-hand skills
- Storytelling skills
- Conceptualising skills
- Technological skills such as a working knowledge of technologies like InDesign, QuarkXPress, FreeHand, Illustrator, Photoshop, 3ds Max, Acrobat, Director, Dreamweaver and Flash
- Typographical skills
- Ability to create your own design process
- Mastering typography 101
Some of the websites and online resources you can use to brush up on these skills include popular websites like Udemy, Lynda, 99designs, Creativebloq and Elogodesign offer many videos, lessons and practical exercises to help you become a successful logo designer.
Being Successful as a Freelance Logo Designer:
Freelance logo design is a well paid option and can give you instant recognition with a good logo. Its father branch, graphic design, is among one of the six top-paying freelance career options available. If that doesn’t open your eyes to the possibilities then I don’t see what will. Logo design seems to be doing well for itself, more than well. So, how do you become successful in this high-paying world of logo design?
As a graphic designer, there are certain things you can do to do become more successful:
- Brand yourself
- Create an effective online portfolio, where employers can look at the kind of work you have done in the past
- Create an even more impressive print portfolio, resume, business cards
- Master Typography
- Create your own design process
- Understand the audience
- Connect with the audience through the design
- Learn from the best and avoid clichéd designs
- Utilise negative space effectively (The Fed Ex logo contains an arrow in between the E and the x in negative space)
- Network with other designers, potential employers and even friends who work in related fields like graphic design, website development, or content creation
- Keep up-to-date with technologies like InDesign, QuarkXPress, FreeHand, Illustrator, Photoshop, 3ds Max, Acrobat, Director, Dreamweaver and Flash
These tricks of the trade will help you achieve success quicker as a Logo designer.
We have already determined that Design is one of the highest paying freelance jobs, you must be now wondering what kind of money are you looking at, and what kind of payment models exist in this sub-sector of freelancing.
Usually freelance portals offer different kinds of payment models. In the fixed-price model, the price is usually pre-determined. The hourly model is the most popular and employers usually pay a predetermined sum per hour. Finally, in the project-budget based model, you often need to auction for such projects. Usually a fixed price model may range from $20- 200 and upwards, while you have to pitch for hourly projects, and budget payments, which usually range from $5-35 an hour. Freelance Logo Designer usually pocket $21 an hour.
There are hundreds and thousands of jobs available in fields like Logo Design, UI Design, Presentation Design, and Illustration among others. It is not difficult to find work as a Logo designer with many portals offering jobs. It is not tough to find work as logo designer if you are good enough; chances are that you might face an onslaught of offers for work.
Some websites and portals you should consider looking at include Elance, Odesk, Guru, 99designs, and Peopleperhour. These websites offer many jobs for Freelance Logo designers and are just the sort of places you need to register with to make a name.
There are many online resources available to you to learn anew and practice on previously acquired skills. Websites like Udemy, Lynda, 99designs, Creativebloq and Elogodesign offer many videos, lessons and practical exercises to help you become a successful logo designer.
For more information on Freelance Resource please visit www.careerlancer.net