Inspite of possessing skills, knowing the tricks and following all the suggestions and advices, if you are still not getting enough clients, then you need to dig deep to find out where you are going wrong. Getting clients is one of the biggest challenges for most freelancers. So, if you wanted to know the reason for why you are not getting enough clients even after putting the efforts, continue reading this article to know where you are lagging behind.
Not Networking
If you have really done a good job, you will carry goodwill among your clients. But, what if you are not connected only with your clients or if your clients just wanted to keep you to themselves. If you don’t go out and market yourself either online or offline, then none of the prospective clients will know about you. Hence, it will be difficult for you to get clients and gain new insights. This can be overcome by networking and making you known in the market.
Not Maintaining Consistency
Consistency is the most important thing that you should maintain to get new clients. A good initial interaction with potential clients is meaningless if you don’t follow up. Many opportunities are lost because of not maintaining proper consistency. You can build consistency and get a number of clients by constantly creating positive conversations via email, social media and offline.
Not Having USP (Unique Selling Point)
In freelancing, whoever quotes the lowest price will win the project most times. This is why because the nature of the work and kind of the service you offer is the same. Few people can deliver faster than you do. So, you need to have something to offer clients to make them turn into raving fans and get the referrals you need.
Not Practicing Gratitude
Gratitude is something that can make a big difference in life. Offering something unique and excellent is not the only thing that can get you more clients, but practicing gratitude and a simple thank you note can also help you build strong relations with clients.
Not Having Strong Online Presence
It’s a known fact that when a potential client is looking for someone to help them in the business, they will often go online in search of freelancers. It doesn’t end here. They will also check referrals profiles online for a background check. So, keeping profile update and maintaining strong online presence is highly imperative in finding new clients.
Not Looking in the Right Places
Networking is an ideal way to build your influence. If you are not marketing yourself in the right places, then you are wasting your time. So, try to figure out the right places where you can create a buzz and word of mouth in the market.
Not Upgrading Yourself
Not knowing new technologies, tools and strategies is the first thing you should work out to keep growing your business. If you don’t take the time to upgrade yourself as per the market, you are driving yourself to extinction. Take time to learn and upgrade yourself. This will actually help you to gain an edge in the industry.
