How To Become A Freelance Digital Marketing Executive?

how to become a freelance digital marketing executive

When it comes to freelancing, there is a lot of scope for digital marketing executives. Today, digital marketing has emerged as one of the top careers across the world. According to a report from Elance, the demand for digital marketing executives is increasing in the freelance community. So, if you possess the required skills and experience, then you can opt for freelancing. Freelancing is an amazing opportunity for marketing executives and is more beneficial in the long run.

Freelance Digital Marketing Executive Responsibilities

A digital marketing executive should be able to market digital products such as mobile apps and websites on both online and offline basis. And, you should be able to make use of marketing campaign including social networking, youtube videos and online adverts to market a product or a service online.

Activities Of Freelance Digital Marketing Executives

As a freelance digital marketing executive, you should be able to:

  • Drive new opportunities for online marketing campaigns
  • Provide inputs to sales teams on how to market digital products
  • Writing marketing copy for websites and maintaining activity on these websites
  • Managing social networking channels
  • Managing email marketing campaigns

Am I Eligible?

There are no specific set of qualifications for a digital marketing executive. Anyone who has sound internet skills can become a freelancer. Having knowledge in web designing will be an additional benefit for you.

Freelance Digital Marketing Executive Requirements

Ideally, a digital marketing executive will be well-versed with the latest advances in web technology and have a complete idea about freelance social media networking or viral marketing campaigns. You need to be familiar with internet jargon and should be able to make a product innovation in the digital arena.

Digital Marketing Skills

  • Social media marketing,
  • Affiliate marketing,
  • Pay per click
  • Mobile marketing
  • E-commerce marketing
  • SMS marketing
  • Email marketing,
  • SEO,
  • Google AdWords
  • SEM,
  • Content writing,
  • Article writing,
  • Graphic design,
  • Php
  • Adobe Illustrator

Skills Required For Freelance Digital Marketing

  • Should be able to communicate key features to customers
  • Strong interest in the future of digital products
  • Creative thinking and innovative approach to marketing
  • Create a digital marketing strategy
  • Should be able to make a good marketing campaign
  • Technical skills such as Graphic design, video editing, and Web development

Is Experience Required?

Experience matters a lot for this role. For an entry-level, you need to possess creative and technical skills. Building contacts with digital marketing agencies and good industry contacts are the two things you can do to get projects online.


There is a lot of scope for digital marketing executives. Successful digital marketing managers can work in senior digital marketing positions. The Internet marketing industry is expected to have a growth rate of 30%.

Digital Marketers Consultants Opportunity

The demand for Digital marketers soars overseas since most of the top countries like UK, USA and Europe do not have sufficient manpower to handle the projects. A research conducted by Elance showed that the demand for Digital media marketers in the UK has increased by 79% between 2012 and 2013.

As a freelancer, you pay may vary between $ 5 and $ 10000. But, the price quotation will completely depend on the type of project handled and years of experience.

Where Can You Find Freelance Digital Marketing Jobs?

  • Freelance
  • Odesk
  • Elance
  • Peopleperhour
  • Fiverr

Hope this article has provided you the required information on digital marketing freelance career. For more updates, keep reading our articles.

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