Freelance blogging is a booming career, thanks to the increasing popularity of digital marketing services. Blogging is one part of content marketing, and content writing is a significant part of digital marketing. You can even call it a foundational aspect of internet advertising. Finding freelance blogger jobs will not be a problem for you if you have a good command over the English language and have a creative streak within you. However, there are different kinds of freelance blogging, such as technical blogging, DIYs, personal blogging, ghost blogging, etc.
You have to find your niche before you decide to establish a full-fledged career. The good part about it is that you can start a work from home blogging business and earn much more than a full-time employee.
If you are new to the writing world, then this article will act as a guide on how to get started in freelance writing.
Freelance bloggers do a lot of writing for themselves and of course, for companies. Professional freelance bloggers’ primary job duty is to conceptualize, write, edit, proofread, and promote the content of a personal blog or a company’s products and services on the internet. Few popular blogging categories include technology, travel, food, fashion, media & entertainment, weddings, photography, lifestyle, beauty, music, DIYs, and general health.
Established freelance bloggers generally charge per project, per hour, or per word wise. They have variable rates, depending upon the niche and complexity of the blog. However, the average salary of freelance bloggers is between $15 and $25 in the USA.
As a blogger, your core duties will remain the same, even if it is for personal blogs or corporate blogs. Here is a standard job description and prerequisites of a blogger:
SEO is a vital aspect of content writing and blogging. At present, SEO is not an option but a must application. So, if you gain knowledge about basic SEO techniques, you will stand a better chance of earning a higher income through work from home blogging. SEO basics include keyword placement, keywords, backlinks, link building, Meta tag, Meta description, and different content marketing strategies.
That being said, it is okay to not know about SEO. You will learn the ins and outs of blogging and SEO as you write more and practice more.
If you are a personal blogger, writing for your website, then you are the king, and you set the rules, However, for landing in freelance blogger jobs in good companies, make sure you fulfill the following prerequisites:
Grammatically Correct English: Have excellent command over the English language. Although tools like Grammarly will help you refine your content technically, they aren’t 100% accurate when it comes to using urban or colloquial tones. So work on your English writing skills.
Perfect Organizational Skill: Develop exceptional organizational skills to meet deadlines, market your skills, talk to potential clients, do the actual work, and the accounts, all at the same time.
Know about the Niche: If you are asked to write for health, you should know quite a few things about the niche to prove your employer/client that you are capable of pulling-together an excellent health-based article. So, learn a little more, and some more about the niche(s) you want to specialize in.
You must also have the ability to interpret other data, such as demographics, monthly visitors, number of clicks, number of return visitors, click-through rates, and time spent on browsing. A basic understanding of the statistics will help you form better content.
However, as a beginner, you needn’t have to worry about analysis and interpretation because these things are expected from experienced bloggers or if they are planning to start their work from home blogging business.
Some of the popular ways to find freelance blogger job opportunities are:
The scope of freelance blogging is enormous in 2020. If you love writing and know to create brilliant scripts, this job is definitely for you. What’s more, you do not require formal training for this career. The practice is all you need.
Let us know in the comments below if you need further guidance in freelance blogging.