What are HubSpot Certifications and How to Get Them?

hubspot certification

Overview of HubSpot Certifications

The world is moving fast and each certification that you get needs to match the changing industry standards. HubSpot provides certifications in a variety of areas, including: Content Marketing, Inbound Sales, Sales Enablement, Email Marketing and Growth-Driven Design. The organization also offers training on using their respective automated sales and marketing platforms.

A HubSpot Certification is a free and valuable tool for building your knowledge base, demonstrating your capacity for different tasks, and advancing in your career. The HubSpot Academy offers 15 certification tracks, including Inbound Marketing, Growth Driven Design, Frictionless Sales, Email Marketing, and more. HubSpot is a powerful tool that comes with a ton of automated lead nurturing capabilities. If you are new to inbound marketing, these certifications provide a fantastic overview of what it entails.

These programs focus on understanding how design and coding fits into the HubSpot framework.

HubSpot Certifications

Each HubSpot certification is composed of on-demand classes taught by inbound experts. The certification process is simple. You have to finish all the lessons and videos as part of the certification, sit for an assessment at the end of all the videos, and get HubSpot certified. The assessment would be an exam including practical exams as well. HubSpot also offers a community forum for any and all questions professionals might have. The best place to ask questions about your certifications is to go to this discussion board(1) on the HubSpot community or to contact HubSpot Support.

Practical Exams

If you’ve passed the exam before finishing the practical exercises, you should complete the practical exercises before your exam results expire. Your exam results will last as long as the time the certification badge lasts. It is recommended to complete the practical exercises as soon as possible. Some are graded automatically, whereas some are graded manually, which can take five to seven business days. You can check the status of your practical exercise in your HubSpot account.

Passing the Exam

If you didn’t pass the exam, you can write it again after 12 hours, which is when it’ll unlock. As for the exams, HubSpot says this, “Following your exam, we send you an email breakdown with the questions you got correct and the ones you got incorrect. Note that the breakdown will not show the questions in the order you took them in the exam. Instead, it shows you the questions grouped by correct and incorrect. We do not give out the answers to our exam questions even after completion, as our goal is to give everyone an equal opportunity when taking the exam.”

You have three hours to complete your exam. You can navigate away from the exam, but if you do not return and complete the exam within three hours you will fail the exam and receive a notification. You can retake the exam as many times as you wish.

Validity of the Certification

HubSpot’s website reads thus for the validity of the certification.

  • Inbound Marketing 25 months
  • HubSpot Marketing Software 13 months
  • HubSpot Contextual Marketing 13 months
  • Content Marketing 25 months
  • Email Marketing 25 months
  • Social Media 25 months
  • HubSpot Design 13 months
  • Growth-driven Design 25 months
  • Inbound 25 months
  • Inbound Sales 25 months

New certification badge will extend from the recertification date. If there are required practical exercises, you will need to complete those as well if you haven’t already.

List of Certifications Offered in Email Marketing

All HubSpot’s certifications are free. You have lifetime access to those certification materials. There is no credit card required for signing up either.

Email Marketing Certification Course by HubSpot Academy

HubSpot’s website, for email marketing, reads, “This email marketing course will teach you how to create an email marketing strategy that grows your business, and your career. From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts. At the end of this course, apply what you’ve learned with the email marketing tools that come free in your account.

The course includes 10 lessons, 28 videos, 9 quizzes, and takes 3.5 hours – 3 hours and 18 minutes precisely, to complete. This course is intended to help you

  • Master the fundamentals of email marketing
  • Apply what you learn with HubSpot’s free email marketing tool
  • Invest in yourself and your career by learning one of the most in-demand skills in digital marketing.

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Inbound Marketing by HubSpot Academy

HubSpot’s website, for inbound marketing, reads, “Inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond. By the end of this certification course, you’ll be well on your way to building your inbound marketing strategy.”

The course includes 10 lessons, 34 videos, 8 quizzes that takes about 4 hours and 12 minutes. Completing this course will help you:

  • Learn about inbound marketing techniques
  • Develop understanding of core tactics of inbound marketing
  • Advance your skills as an inbound marketer

[ Read: 15+ Smart Digital Marketing Apps for Freelancers this Year ]

Inbound by HubSpot Academy

The website reads, “Discover the fundamentals of inbound, the inbound methodology and the flywheel and learn how to apply them to your business. The Inbound Certification Course teaches you how to run a successful inbound business, from marketing to sales to service”

The course covers 7 lessons, 15 videos, and 4 quizzes that take an hour and 54 minutes precisely. Completing this course will help you:

  • Explore the foundations of inbound
  • Learn the inbound methodology and the flywheel as a core part of any inbound business
  • Start your path with inbound

All these courses can be obtained from HubSpot’s website as part of HubSpot academy.