In this 21st century, the world has become captivated by the nearly ubiquitous spread of social media platforms. One such platform which has amassed more than 1 billion users is Instagram. Presently, Instagram is one of the most favorite social media websites which offer a great platform to users to share their life with the world. But, it is not just your regular social media platform where you can only connect with people and friends.
Today, it has become a great business-creating platform which has made a vast bulk of people millionaires. There are plenty of features that Instagram offers which allow you to make money even from the remotest parts of the world. All you need to know is how Instagram works.
Having a business profile on Instagram could be of great assistance to freelancers who are always looking out for ways to strengthen their presence online and expand their business prospects. In this article, we are all prepared to help freelancers to secure such assistance from Instagram by observing ten tips.
Here are 10 Instagram tips which can immensely increase the money-making potential of freelancers:
1. Create An Informative Profile
The first step is the most crucial step of all—and that is to create an informative and presentable profile before starting any business operations. Your profile should indicate who you are, how one can contact you, and where you live. For example, if you are a graphic designer, you can write “Graphic Designer all the way from Australia with a decade full of experience” in your profile description.
Generally, an account’s profile lets people decide whether or not they should connect with the holder of the account. If you are too casual or formal in your profile description, then it may not send across the right message. It is always preferred that you find a balance between the two.
2. The Right Profile Picture
One can never underestimate the power of a good profile picture in business. Since your profile is for business purposes, you need to have a picture which goes with your business interests. For example, if you run a writing web content website, you can consider putting up the logo of the website as your profile picture.
3. Know The Magic Of Hashtags
We have all been there when we fell into the irresistible circle of putting Hashtags on our Instagram photos. But, there is more to Hashtags than we know—and if you use them right, you can expand your business to a great extent.
Photos and videos with Hashtags are accessible to the public who put in keywords in the search bar of Instagram. The more popular keywords you use, the more people will be able to access your photos and videos. To ensure that you put in the right Hashtags, you need to research what is popularly understood of the business you undertake.
4. Get Other Instagram Accounts To Publicize Your Account
You need to find accounts which have a substantial number of followers before you approach any. For example, 9GAG is one of the most popular pages which regularly publish memes and other types of funny posts. Alongside, it also sponsors business accounts for their promotion.
5. Post Regularly
You need to amass followers as much as possible, and you can achieve this only when you build a good reputation among the users. In order to build a reputation, you need to show that you are sincere about your business by posting regularly.
You do not have to post every hour, but a lapse of more than a week can indicate that you do not take your account seriously. If you are not able to post regularly, you can keep your followers updated with what is happening through stories and live streams.
6. Quality Content
You can have thousands and millions of followers, but failure to post relevant content can hamper your business prospects.
Your followers are following you because of what you promise to offer—and if you are not giving them what they expect from you, you will not last for long. For example, if you are a freelance photographer, then followers expect good quality photography-related posts and stories.
7. Make Your Followers Promote You
Your followers are an army of supporters who can take your account a long way. You need to keep regular contact with them so that they promote your account with their families, friends, and co-Instagrammers. For example, you can conduct a live stream and personally ask your followers to share your posts.
8. Share Your Instagram Profile On Other Platforms
It is necessary to connect to a well-established network of social media platforms so that your business is more accessible to the public than it would be through a standalone social media platform.
Promote your Instagram account on platforms such as Facebook, Twitter, and LinkedIn and ask people on those platforms to popularise your account.
9. Give Offers
You are here to sell your services, but you need to build rapport with your followers. One way of doing so is by offering them special discounts on select services.
For example, the first ten buyers of a particular product will get a free hamper; or will receive two articles at the price of one for a particular period.
10. Have Patience
We all want to get quick results. But anything as gigantic as the Instagram in which many people like you are competing with the rest of the world, you need to maintain extraordinary patience.
Instagram has become a popular money-making tool in the online world. Everybody knows and appreciates the power of a humungous following on Instagram, but not everyone appreciates the hard work and dedication needed to win mass approval on this platform.
In this article, we tried identifying areas in which freelancers can focus on so that they find it a bit easier to handle business through Instagram. However, we would like to improve the outreach of this article so that everyone becomes acquainted with a matter as relevant as this. For that, we would like your help in the form of comments and shares.